TikTok Wine - Sipping And Sharing On Social

Mrs. Lilly Powlowski 24 Jun 2025

The world of wine, a place many consider quite traditional, is actually finding a rather lively new home on a very popular video sharing platform. What started for many as a spot for dance routines and funny skits is, you know, now a place where people talk about their favorite sips, share cool facts about grape growing, and even show off how they enjoy a glass or two. It's almost as if the way we learn about and experience wine is shifting, becoming a little more casual, a bit more immediate, and certainly a lot more visual, which is pretty interesting when you think about it.

You see, quite a lot of wine companies, places where wine is made, and folks who really know their stuff about wine are already making themselves known on this platform. It's a spot where, in a way, they can show off what they do, connect with people who love wine, and sometimes even teach a thing or two about it. This means that whether you are looking for a new bottle to try, or just curious about how wine gets from the vineyard to your table, there is, apparently, a whole lot to discover.

So, from winemakers sharing their daily tasks to people just enjoying a nice glass in the rain, the platform is buzzing with all sorts of wine-related happenings. We are going to take a closer look at who is doing what, why this platform seems to be a good fit for wine, and what kinds of fun and sometimes practical things people are sharing when it comes to "tik tok wine."

Who's Pouring and Posting on TikTok Wine?
Why Are Wineries and Wine Lovers on TikTok?
Can TikTok Wine Help the Planet?
Exploring the TikTok Wine Community
What About Challenges with TikTok Wine?
Getting Started with TikTok Wine
What's Trending in TikTok Wine?
The Reach of TikTok Wine

Who's Pouring and Posting on TikTok Wine?

Meet a Voice in the TikTok Wine Community

There are many individuals who have found a home for their passion for wine on this particular platform. One such person is McCrossin, who is a certified expert in wine, someone who used to direct wine programs, and a person who truly enjoys wine, even being recognized for their contributions to the wine scene. She has, you know, gathered nearly 200,000 people who follow her videos in a rather short period of time. This shows that her way of talking about wine really connects with a lot of folks.

Here is a little bit about McCrossin, the wine personality:

Role	Certified Sommelier, Former Wine Director, Wine Enthusiast Nominee
Followers (Approx.)	Nearly 200,000
Focus	Sharing wine insights and passion

Beyond McCrossin, there are other notable figures making their mark. For example, Branden Seymour, a person who makes wine at VanArnam Vineyards in Washington State, has gathered a rather impressive following of 41,000 people. This suggests that people are really interested in hearing directly from those who craft the wines they enjoy. Then there is Luke Flunder, known on the platform as the "tiktok wine guy," who has collected 1.5 million likes on his videos, often saying things like, "Let's find some great wine!" This shows a pretty widespread appeal for discovering new and interesting bottles. Another person, Árpád Czapp, whose account is called @wine.inspires, has received 5 million likes. He is a winemaker, an oenologist, which is someone who studies wine, and also hosts a wine podcast, all while telling the stories of wine. It is clear that a lot of people are finding their niche when it comes to "tik tok wine" content.

In fact, we have found that there are 1437 people who make videos about wine and are quite influential, mainly because they have used the word 'wine' in their profile descriptions. We have even seen a list of the top 20 of these individuals, arranged by how many people follow them. This means that if you are looking for specific types of wine content creators, you can, you know, often find them based on how popular their accounts are. You can, in some respects, even narrow down your search, perhaps looking for wine people in particular countries or with certain special interests. It is a pretty big group of people sharing their love for wine, which is quite something.

Why Are Wineries and Wine Lovers on TikTok?

How Does TikTok Help Share Wine Stories?

The platform is proving to be a rather effective way for wine companies to build their identity and for people to learn more about wine. It is, basically, a place where people can truly connect with what a brand stands for. For instance, many wine brands, places where wine is produced, and folks who work with wine are already quite active there. This is because it gives them a way to show what they do in a very direct and personal manner. Winemaker Branden Seymour, for example, has built up a significant following, suggesting that people are really drawn to the personal stories behind the bottles. It is a way to reach out and, you know, share the passion that goes into making and enjoying wine.

It is also worth noting that this platform is, more or less, a popular spot for younger people. This means that for wine, it is a way to introduce the drink to a new group of potential enthusiasts. What used to be a place mostly for dancing and short, funny clips has grown into something more. It is now a spot where you can find out about a wine, learn how it is made, or just see someone enjoying it in a fun, relatable way. This shift in how the platform is used means that wine can be presented in a fresh and approachable manner, which is, you know, pretty helpful for a product that can sometimes feel a bit formal.

What Kinds of Wine Content Are Popular?

The sorts of wine content that people seem to enjoy on the platform are quite varied. You will find videos about viral wines, the ones that everyone is talking about, and a lot of these are, apparently, available to buy in regular grocery stores. This makes it easy for viewers to try what they see. There are also videos of specific trends, like one called "wine in rain," which shows a rather unusual way to enjoy a glass of red wine. It is, in a way, all about finding new and interesting ways to experience wine, which is quite fun.

Some creators offer practical advice, too. For example, the account @eighteen13wine shared a video about a "fun wine blending evening," where people could try mixing different flavors to create their own unique wine and even win a prize. This sort of interactive content is, you know, pretty engaging. Another account, @celebritywineseller, posted a video for those "curious about starting a wine business," offering essential tips to help them get going successfully. This shows that the platform is not just for entertainment but can also be a source of helpful information for people interested in the business side of wine. Basically, the content is pretty diverse, covering everything from playful trends to serious business advice, all centered around "tik tok wine."

Can TikTok Wine Help the Planet?

How Do Ducks Help Make Wine?

Believe it or not, there is a vineyard in South Africa that uses a rather unusual method to help make their wine production more environmentally friendly. The Vergenoegd Löw Wine Estate, as a matter of fact, employs around 1600 ducks. Yes, you heard that right, ducks! These birds are, you know, put to work controlling the pests that might otherwise harm the grapevines. This means the winery can reduce the amount of chemicals they use to keep pests away, which is pretty good for the environment. It is a very interesting example of how some wine producers are thinking outside the box to be more kind to the earth, all while making good wine. It shows a different side to the "tik tok wine" story, one that focuses on sustainability.

The sight of so many ducks marching through a vineyard is, you know, quite something to behold, and it makes for a rather compelling story to share. This approach to farming is, in some respects, a very natural way to keep things balanced in the vineyard. By letting the ducks do their job, the need for human intervention with sprays or other pest control methods goes down. This is, basically, a win-win situation for both the environment and the quality of the wine. It is a creative and, apparently, effective way to work with nature, rather than against it, in the process of growing grapes for wine.

Exploring the TikTok Wine Community

What Kinds of Discussions Happen Around TikTok Wine?

Beyond the videos themselves, there are online spaces where people who love "tik tok wine" gather to talk and share. For example, there is a community-run discussion board where people share tips for making good videos, ask other creators for help, and discuss other things related to putting content out there. It is, you know, a place for mutual support and learning. However, it is pretty clear that this particular space is not for promoting your own videos, and asking for people to follow you or like your stuff will, apparently, get you banned right away. This shows that the community has certain rules to keep the focus on helpful discussion rather than self-promotion, which is, in a way, pretty fair.

There are also other discussion groups that focus on different aspects of the platform's content. One group, for instance, is all about sharing and talking about videos that have a bit of a hidden meaning or suggestive humor. Another space is just for posting fun, cute, funny, or interesting videos that people have found or made. So, whether you are looking for advice on making your own "tik tok wine" videos or just want to see some entertaining clips, there is, you know, a community for that. These online spots show how people connect and share their experiences related to the platform and wine, which is quite interesting to observe.

What About Challenges with TikTok Wine?

Are There Technical Glitches with TikTok Wine Accounts?

Even with all the fun and sharing, people sometimes run into problems with the platform itself. For instance, one person woke up to find they were logged out of their account, and they were, you know, quite scared. They checked their notifications and saw that someone had logged in and changed all their details. This kind of thing can be pretty upsetting, especially when your account holds a lot of your content and connections. It shows that, like any online platform, there can be security issues that people need to be aware of, even when they are just sharing their love for "tik tok wine."

Another common issue people have faced is with the application itself. One person mentioned having the same problem with a specific brand of phone where the app kept restarting their device. It was working fine until one afternoon, and then it just started causing the phone to reboot, which is, you know, pretty frustrating. There have been a few times where this sort of thing happened. Sometimes, people try to get around these problems by deleting the current version of the app and downloading an older one from a web browser, like version 14.4.6. After installing the older version, they can log in, and then they can update it from there. This suggests that some of the technical hiccups can be quite annoying for those trying to post their "tik tok wine" content.

For those who try to stream live content, there are also some difficulties. Many people are trying to stream their videos to multiple places at once, and some find that their computer's virtual camera, which is a tool used for streaming, just does not work with the platform's studio software, no matter what they try. This can be a real hurdle for creators who want to share their "tik tok wine" experiences live with a wider audience. It seems there are, you know, some technical kinks that can make the experience a bit bumpy for users.

Getting Started with TikTok Wine

How Can You Join the TikTok Wine Conversation?

If you are thinking about sharing your own "tik tok wine" moments, there are plenty of ways to get involved. For example, someone mentioned making Halloween wine glasses, and their website was going to go live soon, telling people to follow to be the first to know. This shows that even personal projects related to wine can find an audience. You can, you know, start by simply sharing what you are passionate about, whether it is a special bottle you found, a fun wine trend you tried, or even just your thoughts on wine in general. It is about finding your own voice and sharing it with others who have a similar interest, which is pretty much what the platform is for.

The platform is, in some respects, a great place for showing off your creative side when it comes to wine. You do not have to be a certified expert; you just need to have something interesting to share. Maybe it is a video of you trying a "spicy sauvy b," which might sound like something your best friend would dare you to try during a night out with friends, mixed in with other drinks. But the more you think about it, it could actually be a pretty fun and different experience to share. It is all about making wine approachable and, you know, a bit more casual for everyone to enjoy.

What's Trending in TikTok Wine?

What Fun TikTok Wine Trends Are Out There?

The "tik tok wine" world is full of fun and often quirky trends that people love to watch and recreate. For instance

WINETOK TOKENIZED WINES | Made in GASTROTOK

Tik Tok wine glass Tik tok queen Tik tok made me do it Eat | Etsy

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